1) WHO is your target customer? (Describe your ideal customer.)
2) WHAT are your customers’ problems?
3) WHO are you, and what is your unique solution to your customer’s problems?
List your products / services:
1) List each product / service with a brief description of each. Include the primary benefits that the client receives from each product/service:
2) Do you want to make your fees or product pricing public on your website?